A case study

Sanity
a CMS (Content Management System)

WordPress has been a popular choice for many businesses, Sanity offers a more streamlined and efficient solution for both content editors and developers. Its customisable editing interface and flexible content modelling enhance the user experience, while its simplified setup and reduced maintenance requirements lead to a more efficient development process and lower ongoing costs.

​At StudioBuster, we are committed to providing our clients with the most effective and efficient content management solutions.In our experience, Sanity CMS offers several distinct advantages over WordPress, particularly in terms of content editing, development efficiency, and maintenance.

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Consistent and User-Friendly: Unlike WordPress, which has multiple editors (Classic Editor and Gutenberg) and requires multiple plugins to be maintained in order to have basic content management functionality, Sanity offers a unified editing experience.This consistency reduces the learning curve for editors and minimises instability.

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With WordPress, you install everything—posts, pages, media management, user accounts, a commenting system, and countless tools, whether you need them or not. This quickly becomes a burden rather than a benefit.

Unnecessary Complexity: You’re responsible for maintaining features you may never use, requiring constant updates and security patches. Stripping out the excess is time-consuming, and I’ve spent much of my career doing just that.

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Even with a fresh install, Wordpress is complicated and overwhelming as well as difficult to maintain for a non technical person.

Confusing for Content Editors: Even with content-editing permissions, WordPress presents too many tools, many of which shouldn’t be touched. Teaching a business owner how to manage content without extensive training is difficult.

Security & Performance Issues: Many businesses don’t blog, enable comments, or need user sign-ups, yet these inactive features still exist, adding security risks and code bloat.

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Even with a fresh install, Wordpress is complicated and overwhelming as well as difficult to maintain for a non technical person. Sanity lets you model your content to meet the specific needs of your project.

Wordpress’s content editing experience is all over the place in 2021. Some people use the old version, others the new version. Regardless of which you use, there is a ton of extra work needed, it is very unstable, and I’ve personally seen a massive increase in the need for ongoing support due to the editor breaking.

Sanity’s editing experience: A unique and fantastic feature of using Sanity is that the content you write can be used anywhere. Since we are comparing it to WordPress, this content will be crafted for HTML. Keep in mind that you could potentially use the same content for print, apps, or IoT devices in the future. This is because it uses Portable Text. Sanity created Portable Text and it is one of the key features that separates Sanity from its competition. Using Portable Text allows data to be used in any human-readable format. This means that:

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As a developer, you get to precisely pick what HTML and content formatting tools are used when creating content. If you or a client need a formatting tool that's not there, it can be added in.

As a content writer, you don't have to care about HTML (or any special tags or markup) at all. This is a significant benefit.

There are certain things you shouldn't do when writing content in web HTML. For example, multiple uses of the H1 tag on a page shouldn't happen. With Sanity, whoever creates the Studio can remove the option to use the H1 example entirely in block content.

Even further, with Sanity, you can forget about explaining what H1, H2, H3 are at all. In the screenshot below, I took both H2 and H3 and replaced them with easy to understand options.

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A Cluttered Experience: Even a simple WordPress site quickly becomes chaotic, with endless notifications, plugin updates, and irrelevant options—frustrating for business owners.

Sanity eliminates this complexity, offering a clean, tailored content management experience without the extra baggage.

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